dhruv nanda
cd/copywriter
MHC-20.jpg

how are you really

Agency: OBERLAND

Introduction:
Mental health conditions are not 100% curable. But stigma towards people with mental heath conditions is.

Idea:
Cure Stigma.

Kenneth Cole asked us to come up with a way to get people to talk about their mental health.

To get people talking, we asked the question, “How are you, really?”

The campaign reached over 200 million people with help from Kendall Jenner, Andrew Cuomo and Vera Wang. This project was done in partnership with OBERLAND and Pentagram.

CASE STUDY VIDEO