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bubbe's apps


American Friends of Hebrew University funds high tech research at the Hebrew University in Israel. They tasked us to come up with a campaign to attract a younger audience to support the work at the Hebrew University

Everyone loves their bubbe, so we created a High-Tech Bubbe character to draw attention to the work at the University.

can a bubbe revitalize the donor base of the Hebrew University?

bubbe got press where donors are

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bubbe got picked up for over 2 million views

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bubbe is a shorty comedy awards finalist

bubbe helped oberland win AdAge Small Agency (Gold)


still can’t get enough bubbe? here’s more bubbe