cd/copywriter
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food with integrity

Introduction:

After making a few dozen people sick, including an entire college basketball team, Chipotle was losing its status as America's BFF.

Idea:

Print, packaging and web messaging had to remind people that we are still the same Mexican Grill they fell in love with. Food with integrity. 

some more work, while in-house at Chipotle

Printed in Rolling Stone magazine.

Printed in Rolling Stone magazine.

Printed in U.S. weekly

Printed in U.S. weekly

packaging

tray liner

tray liner

chipotle crew

website