Agency: OBERLAND

Introduction:
Most of us in the ad industry are not racist, sexist, homophobic, bigoted or ageist. But there are times when our intent and our actions are misaligned. That’s why we created a series of short videos that address micro-aggressions and unconscious bias that we have witnessed, seen and heard of in the industry.

Idea:
Nothing changes if we don’t

Agency: OBERLAND

Introduction:
American Friends of Hebrew University funds the Hebrew University in Israel. AFHU's donor base was aging, they wanted to connect with a younger audience.

Idea:
A jewish grandma with app ideas to benefit her community. 

Agency: OBERLAND

Introduction:
"Be nice to geeks, you'll probably end up working for one." - Bill Gates

Idea:
The future is ours.

Agency: OBERLAND

Introduction:
Mental health conditions are not 100% curable. But stigma towards people with mental heath conditions is.

Idea:
Cure Stigma.

In-house creative @ Chipotle

Introduction:
Burrito tweets. All the burrito tweets.

Press: Adweek says we're hilarious on Twitter

Agency: OBERLAND

Introduction:
Cancer is deadly, but humans were born to survive.

Idea:
Beating cancer is in our blood.

Introduction:
BOXED wanted a fresh brand campaign to talk to young parents and millennials in Boston.

Idea:
Stock up for life.

Agency: OBERLAND

Introduction:
Childhood cancer does more than take kids lives. It also robs them of their childhood.

Idea:
Let's take childhood back from cancer.

Agency: OBERLAND

Introduction:
New Yorkers are terrified of climate change.

Idea:
Help our scientists find solutions - your way of life depends on it.

Introduction:

After making a few dozen people sick, including an entire college basketball team, Chipotle was losing its status as America's BFF.

Idea:

Print, packaging and web messaging had to remind people that we are still the same Mexican Grill they fell in love with. Food with integrity. 

Agency: OBERLAND

Introduction:
American Friends of the Hebrew University connects the passions of Americans to innovation at the Hebrew University. AFHU needed a distinct visual identity which stands out in a cluttered space.

Idea:
Knowledge Moves Us.

Agency: OBERLAND

Introduction:
Keep America Beautiful needed an internal rebrand. It was too much about cleaning up places and not enough about the impact on people's lives.

Idea:
We keep America beautiful so Americans can do beautiful things.

Agency: Geometry Global

Introduction:
Newcastle Brown Ale's ATL agency (Droga5) created a holiday called "Independence Eve". 

On July 3rd, Newcastle reminds Americans that Independence Day would not have been possible if it weren't for the British - their benevolent oppressors.

Agency: MRY/LBi

Introduction:
Jagermeister's Shotmeister is an appliance with one application. It does that one thing very well.

Role: Scriptwriting, headlines

I write sketches. Perform them at UCB venues and the PIT.

Introduction:
Easy cheese is easy. Other things are hard. 
It doesn't require any utensils. Much less a cheese knife. 
Has life become so cluttered that we actually need cheese knives? 
Keep it simple. Easy does it.