dhruv nanda
cd/copywriter
Screen Shot 2021-01-25 at 12.17.45 AM.png

be loyal to yourself

Our client (a law firm) wanted us to help them find financial whistleblower clients.

We tapped into Wall Street’s ego, not their inner boy scout.

Screen Shot 2021-01-25 at 12.04.20 AM.png

First, we created a teaser campaign from the POV of a potential whistleblower’s boss.

Screen Shot 2021-01-25 at 12.02.43 AM.png
Screen Shot 2021-01-25 at 12.13.15 AM.png

The bulk of the campaign came from the voice of a wise, anonymous, whistleblower.

Screen Shot 2021-01-25 at 12.05.43 PM.png
Screen Shot 2021-01-25 at 12.03.01 PM.png
Screen Shot 2021-01-25 at 12.06.06 PM.png
Screen Shot 2021-01-25 at 12.10.24 PM.png
Don't Be A Sheep, Be Loyal To Yourself

All of our comms led to a landing page where we persuaded people to contact the law firm.

Screen Shot 2021-01-25 at 4.54.03 PM.png