cd/copywriter
Screen Shot 2019-09-09 at 3.36.07 AM.png

bubbe's apps

Agency: OBERLAND

Introduction:
American Friends of Hebrew University funds high tech research at the Hebrew University in Israel. They tasked us to come up with a campaign to attract a younger audience to support the work at the Hebrew University

Idea:
Everyone loves their bubbe, so we created a High-Tech Bubbe character to draw attention to the work at the University.

can a bubbe revitalize the donor base of the Hebrew University?

bubbe got press where donors are

Screen Shot 2019-08-11 at 10.53.23 PM.png

bubbe got picked up for over 2 million views

Screen Shot 2018-03-22 at 1.47.22 PM.png

bubbe is a shorty comedy awards finalist